Featured Uberflip Hub | content.allocadia.com
Matt believes that a marketer’s job doesn’t end when they pass a lead to the sales team. This Content Experience Explorer is forging a new path for marketers, empowering his sales team to create personalized mini-galleries of content, tailored to support any sales conversation they might encounter. He’s a shining example of how marketing can enable sales to close deals!
EXPY Award Winner Matt Davis's Video
As a Content Experience Explorer (EXPY) Award nominee, Matt is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Matt has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn his own hard-won insights of how he’s improving the way content is experienced.
How We’re Putting the Content Experience First
Three of our main goals on Allocadia’s marketing team right now are: helping to bring in revenue, telling our company’s story, and building a new category of software: Marketing Performance Management.
Great marketing content helps us accomplish all three goals. I’d go so far as to say we are a content-driven business.
That’s why it has always made sense for Allocadia to invest heavily in the people, time and technology needed to produce great content and get it in the hands of our sellers and our readers.
Using the Content Experience to Establish Meaningful Relationships
Effective marketing content establishes trust. As a marketing team, we have to do everything in our power to make sure there’s as little friction as possible between our content and its readers.
Using Uberflip, we’ve make our content more inviting to look at, easier to browse through, and easier to share.
Creating Amazing Content Experiences Along the Entire Journey
As marketers, our job doesn’t end when we pass over a lead to the sales team. We also have to do everything we can to equip our sales teams with content and tools that will help them make the most of their conversations with prospects.
At Allocadia, one way we’ve done that is putting Uberflip in the hands of our sales team. They now have the power to create personalized mini-galleries of content, tailored to support any specific sales conversation they might encounter.
Future Explorations in Content Experience
We'll be looking at podcasts, awards, experimenting with different content lengths and depths, more video, and inviting prospects and customers to participate in content production and distribution.