Featured Uberflip Hub | https://aka.ms/realstories
Katrina blew us away with the Real Stories of Digital Transformation hub, where she uses cutting-edge interactive content and integrated marketing automation to empower people and organizations to embrace innovation. By applying a human-first approach to content creation and using a mix of content formats, readers experience a story in a way that fits their own needs.
EXPY Award Winner Katrina Munsell's Video
As a Content Experience Explorer (EXPY) Award nominee, Katrina is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Katrina has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn her own hard-won insights on how she's improving the way content is experienced.
Putting the Content Experience First
At the Microsoft U.S. Central Marketing Organization, our Real Stories of Digital Transformation hub is using cutting-edge interactive content and marketing automation to empower people and organizations to embrace innovation. Through unique content—including interactive, videos, social shareables, and more—readers can experience a story in a way that fits their own needs and continue their journey through integrated marketing automation. Together, the experiential components, alongside marketing automation, give the reader personalized engagement that is crucial to the advancement of content marketing.
Using the Content Experience to Establish Meaningful Relationships
People are at the center of every piece of content we write for the Real Stories of Digital Transformation hub. By developing our stories with a human-first approach, readers and customers can connect emotionally with the subjects of the content and envision their own journeys of digital transformation. Additionally, by ensuring that a diverse group of people are represented in our content, we are deepening our reach with customers across different industries and initiatives.
Creating Amazing Content Experiences Along the Entire Journey
Our content is leveraged across the sales funnel to ensure that different teams are finding success with what we've created. Whether it's using an infographic as an attention-grabber during the first touch point with a customer, or sharing a video with thousands of people at an event, we've ensured that our content can be utilized in multiple ways to reach different audiences.
Future Explorations in Content Experience
We are looking to explore emerging forms of interactive content, along with focusing on new microcontent initiatives to expand our current reach. With microcontent becoming more and more important in our fast-paced and mobile-first world, we hope that our customers can gain deep insights no matter the time spent engaging.