Uberflip Featured Hub: resources.lytx.com
Lytx is a company that harnesses the power of video and data to enable fleets to improve safety, efficiency, and security and is a nominee for this year’s Content Experience award. The team at Lytx was looking for a way to increase opportunities to convert on their website and subsequently increase website conversions through a robust, personalized experience. Over the past year, they created a resource hub which allowed visitors to browse by topic, their industry, or their job role. They created standard operating procedures for content development in order to better focus on targeting keywords. As a result of building more consistently relevant content, they have seen double digit click-through rates, CTAs used for effective engagement of the audience with a 31 percent conversion rate, and are always hungry for more data!