Uberflip Featured Hub: resources.sigstr.com
Sigstr drives marketing ROI and employee engagement through the use of simple, central control over a company’s email signature and is a nominee for this year’s Content Experience award. The team at Sigstr were looking for a way to boost engagement and interactions with customers and prospects in the month of March 2017. To do so, they developed an email campaign titled “If [Blank] Had Email Signatures” which gave audiences the ability to decide the winners to boost engagement. For the March campaign, they mapped out a 21-day timeline for receiving responses, and announcing winners for each round with 35 total activities (updating blog posts, sending tweets, email reminders etc.) As a result, they had 2,648 total interactions, 538 submissions, and 166 unique voters.