Influitive helps B2B companies capture customer enthusiasm and use it to charge marketing and sales efforts for more rapid and profitable revenue growth. They’re also a nominee for this year’s Best Tech Stack award. The team at Influitive were looking for a way to create new leads with their blog, convert prospects with case studies, and engage and retain current customers with educational how-to ebooks. Over the past year, they have been using their excellent client relationships to share stories and develop case studies. Once these assets were produced, they used their hub to garner hundreds of social shares. This helped get their content in front of the widest audience possible. As a result, they received more traffic to the blog, social shares of their content, and produced valuable new assets, while also impacting retention by teaching customers best practices and arming the sales team with content to close deals.