Terminus is a leading account-based marketing platform that enables B2B marketers to target accounts, engage decision makers, and accelerate marketing and sales pipeline. They’re also a nominee for this year’s Tech Partner of the Year award. The team at Terminus were looking for a way to engage their target accounts post-click with relevant content that doesn’t have the barrier of a form fill. Their goal was to provide a beautiful and compelling content experience that educates and entertains prospects while giving them an opportunity to “binge” content and become more engaged with their brand. Terminus uses Uberflip to support their account-based sales and marketing efforts every step of the way: from broad-based content promotion to truly targeted content for human-to-human personalization. As a result, there was an improved content experience from target accounts and team members, as well as co-sponsored webinars that influence over 200 sales opportunities and four closed deals.
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