Uberflip Featured Hub: blog.trendkite.com
David Cardiel is TrendKite’s Director of Demand Generation and a nominee for this year’s Marketer of the Year award. David and his team were looking for a way to create an attractive, user-friendly, easy-to-navigate content repository that lent itself to TrendKite's aggressive content strategy. Through the development of their hub and resource centre, TrendKite’s team is now getting to market faster, building campaigns quicker and at scale, and the sales team is sharing more content than ever before. As a result, within the first months of launching, TrendKite increased their inbound MQLs by 3x, and their conversion to demo rate by 4x. They’ve also seen a 500 percent increase in blog subscribers to PR Forward.
