PROS Inc., Best Content Experience

June 26, 2019 Laurie Piltz

Uberflip Featured Content:


PROS Inc. enables people and organizations to enhance performance by using smarter selling in the digital economy, through predictive and prescriptive guidance. 

Objective: Website Redesign to Create More Influence

PROS Inc. wanted to launch a new resource centre and redesign their website to influence pipeline, heighten brand awareness, and increase audience engagement within a six-month timeframe.

Solution: Tagging & Smart Filters with Uberflip

In order to perform a smooth integration of several technologies, PROS conducted a content audit, identifying materials for migration and establishing information architecture for each vertical. They used Uberflip smart filters and tags to easily find and measure what content was working.

The Results

  • In less than five months, bounce rates decreased by 26%

  • Increased internal efficiency and reduced publishing time

  • Conversions increased by 38% on the resource centre


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