Uberflip Featured Hub: resources.snowflake.com
About
Snowflake is a leading cloud-based data warehousing company. They work with data management, data integration, and BI partners to bring together data and enable users to perform cutting-edge analytics.
Objective: Marketing Strategy
The team at Snowflake were looking for a way to implement an account-based marketing strategy and move away from too-broad target accounts with generalized messaging. Instead they wanted to scale personalized content experiences in order to provide the best possible experience for each prospect.
Solution: Tailored Content Experiences
Snowflake found that Uberflip was the perfect tool to align with their other ABM tools. The team at Snowflake is now able to scale tailored content experiences to each prospect and help continue conversations.
The Results
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Accounts that engage with ABM streams have deals 3x the size of those without
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Engaged 100% of their 1200 target accounts
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Their ABM program performs 2.5x better than any of their other marketing strategies
