Uberflip Featured Hub: explore.sparkpost.com
SparkPost is the first predictive email intelligence platform, providing unified email delivery with deliverability analytics.
Objective: Personalization for Learning
SparkPost’s goal was to create helpful, curated and personalized spaces for specific prospects and existing customers to come and learn about the industry and products in a non-threatening, educational environment.
Solution: Information Leads to Decision Making
The beauty of their pages is that they provide prospects with the information they need to make key decisions. The information on their industry pages varies by target vertical and allows email senders in similar industries to keep up on what their competitors are doing in their space and what regulations, best practices, and trends they should be paying attention to.
Internally the system allows for the ability to identify new targets with sales and create a new personalized page for them in minutes
Shareability with potential customers significantly reduces the length of the sales cycle and overall bottom line