Trendkite, Exploring the Unknown

June 26, 2019 Laurie Piltz

Uberflip Featured Hub: resources.trendkite.com

About

Trendkite is a digital PR software company that uses advanced AI to deliver insights and analytics to help companies and brands reach the right audiences and revolutionize their PR communications programs.

Objective: Turning Experience Into Opportunity

To create a kickass content experience that is episodic in nature, increase inbound to opportunity conversion by 7%, raise demand gen attributed ACVs from $11K to $18K, and, most importantly, attribute over 25% of demand gen campaigns month over month.

Solution: All the Right Digital Tools

Trendkite updated their scoring model, further segmented their database, and, using Uberflip, updated their hubs to include the AI recommended reading feature and segmented their content by industry and content type. With the updates to their MDR demand gen model, they were able to deliver higher quality / higher scored leads to their team.

The Results 

Impact to the organization from June 2018 to the present:

  • Demand gen experienced a 17% uptick in conversion from inbound to opportunity
  • $23K ACV and demand gen contributing on average 52% to new business month over month (January alone was 77%)
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