WCG Clinical Services, Best Web Experience

June 26, 2019 Laurie Piltz

Uberflip Featured Hub: wcgclinical.com/institute/


WCG provides a suite of clinical services and technologies that maximize speed and efficiency for those who perform clinical trials. 

Objective: Inbound Lead Generation Model

WCG wanted to transition lead generation from an outbound to an inbound model, and rapidly expand the company's position as a thought leader in the industry. They were also focused on improving visibility for new and old content, improved conversion rates for gated content, and visibility for the sales team on consumer behavior. 

Solution: Website Overhaul & Relaunch

The WCG Clinical Services marketing team launched projects in Spring 2018 to move to Uberflip as a hub for all thought leadership content and overhaul and relaunch the wcgclinical.com website. 

The Results

  • WCG Clinical Services gated content assets increased by an impressive 274%, more than tripling the number of leads generated and re-engaged via content assets

  • Organic search web visits to wcgclinical.com increased by 44%

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Digital Media Solutions, Best Web Experience
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