Rogers Communications, Best Content Experience

June 26, 2019 Laurie Piltz

Uberflip Featured Hub: rogers.com/small-business/resources

About   

Rogers Communications is a Canadian telecommunications and mass media company operating in wireless communications, television, telephone, and Internet connectivity.

Objective: A Seamless Content Experience

To ensure a seamless content experience integrated into their existing website, as well as to provide each customer with a personalized journey.

Solution: Content Framework Strategy

After migrating all of their content from their existing platform to Uberflip, they worked internally with their teams to create a framework for the hubs, menu, structure, tags, and site integrations. This led to a seamless content experience for customers.

The Results 

  • A seamless content experience for their customers

  • Better conversions, enhanced tracking capabilities, and robust reporting      

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