Uberflip Featured Hub: cropmasters.syngenta.ca
Syngenta is a nominee for this year’s Best Marketing Campaign award. The team at Syngenta were looking for a way to develop a Content Hub that would build awareness among malt barley growers that have Syngenta as their partner of choice. Over the past year, there have been many people preparing the different content from copy writers to graphic designers working with Syngenta experts, maltsters and brew masters. Developing and managing the robust content plan was key. As a result, in the four months that Malt Masters has been active, they have driven over 2,000 visits from targeted malt barley growers through email and pay-per-click tactics. They are spending less time posting and organizing content and using that extra time to analyze results, adjust content creation, and optimize ads.