Featured Uberflip Hub: content.pivotal.io
As a Content Experience Explorer (EXPY) Award nominee, Mischa is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Mischa has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn his own hard-won insights on how he’s improving the way content is experienced.
Putting the Content Experience First
At Pivotal, we created a community called #ImAPivot, that brings together customers, alumni, and Pivotal employees in one place.
Using the Content Experience to Establish Meaningful Relationships
We use our content to create dedicated streams for customers, which includes white papers, blog posts, and events. This gets them more comfortable with our technology.
Creating Amazing Content Experiences Along the Entire Journey
We helped out our sales organization by making dedicated streams for prospects and current customers, as well as dedicated topic streams so they can stay current on new advancements in certain technical topics.
Future Explorations in Content Experience
In the future, we plan on exploring omnichannel marketing, mobile optimized content, and customized content.