Featured Uberflip Hub: content.snapapp.com
As a Content Experience Explorer (EXPY) Award nominee, Melissa is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Melissa has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn her own hard-won insights on how she's improving the way content is experienced.
How We’re Putting the Content Experience First
At SnapApp we are creating compelling interactive experiences that keep visitors engaged.
Using the Content Experience to Establish Meaningful Relationships
Buyers are looking for personalized, relevant solutions and answers to their questions during the buying process. Interactive content creates a dialogue between marketer and prospect that adds more value both for prospects and for customers. Prospects receive the personalized outcome of an ROI calculator, benchmarking test, or product configurator, and marketers receive contextualized information about the buyer’s interests, pains, needs, and priorities. These high-value interactions deliver 2-3x more conversions than the typical gated-white-paper asset.
Creating Amazing Content Experiences Along the Entire Journey
We've empowered our team by giving everyone the ability to leverage our content and share it with customers and prospect at any stage of their journey. Every team at SnapApp is invested in creating engaging content experiences, whether it be on our own platform or our resources hub. By organizing our content contextually and making it easy for our teams to find relevant content quickly, we are making content a cornerstone of our lead generation and nurturing strategies.
Future Explorations in Content Experience
SnapApp is continuing to explore the incredible potential that lies in compelling interactive experiences that offer specific, personalized results and answers that buyers want. Through this, we aim to help organization build a relationship based on trust and reciprocal value.