3M, Best onBrand Design

July 6, 2018

Uberflip Featured Hub: sciencecentre.3mcanada.ca

3M is a leader in innovation and a nominee for this year’s Best onBrand award! The team at 3M were looking for a way to create a consistent brand experience while delivering the level of specificity required to be relevant to individual personas. Their site had to be able to deliver a one-to-all as well as one-to-one experience. Over the past year, 3M developed an extensive migration strategy with the Uberflip platform. As a result, they have seen a 91 percent increase in returning visitors, 33 percent reduction in bounce rate, and almost 100 percent increase in the conversion rate.

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