Featured Uberflip Hub | resources.workfront.com
Mike puts the content experience first by exploring new frontiers in awareness and branding, lead generation, and account management teams. By leveraging technology, he’s brought order to the sometimes chaotic content creation and deployment process. In the future, Mike has a long list of trends and strategies to explore, including account-based marketing, personalized recommendations, and engagement tracking.
EXPY Award Winner Mike Ward's Video
As a Content Experience Explorer (EXPY) Award nominee, Mike is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Mike has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn his own hard-won insights on how he's improving the way content is experienced.
Putting the Content Experience First
Workfront is using Uberflip to explore new frontiers in awareness and branding, demand generation, and account development.
Using the Content Experience to Establish Meaningful Relationships
Workfront uses Uberflip to provide exceptional content experiences for visitors to our blog and resources. Uberflip helps us convert blog traffic, guide prospects with appropriate content, and perform A/B testing page design for demand gen.
Creating Amazing Content Experiences Along the Entire Journey
With Uberflip, creating content is way faster! It has saved a ton of time. Previously, to launch a single eBook would involve juggling content writers, a creative team, web developers, and demand gen teams, all having different objectives and having better ideas on how to implement the project, while changing their minds halfway through.
Because Uberflip is so easy to use, I have the content writers own the page, the demand gen team control the CTAs, and the web developers are not even involved. Hallelujah! The time we save has been massive. Automatic inclusion of all content (e.g, SlideShares, video, etc.) makes it easier to gather all content that’s created and make it available to everyone. The ease of the tool speaks for itself.
Future Explorations in Content Experience
Trends & strategies Workfront is exploring are:
• Sharing capabilities
• Engagement tracking
• Personalized recommendations