Engagio, Best ABM Program

July 9, 2018

Uberflip Featured Hub: resources.engagio.com

Engagio is an account-based marketing software company and a nominee for the ABM Program of the Year award. The team at Engagio was looking to build their own world-class ABM program, but since many people look to their team for ABM best practices there were a lot of eyes on them. With a small team and big ambitions, they were able to achieve massive results. Using predictive account selection and scoring and a focus on marketing and sales alignment, they saw a 37 percent increase in target account pipeline, 61 percent increase in target account engagement, and they exceeded their quarterly quota with 44 percent of target accounts in the MQA or opportunity stage.

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