Uberflip Featured Hub: resources.mongodb.com
MongoDB is an open-source document database and a nominee for this year’s ABM Program of the Year award. The team at MongoDB wanted to roll out an account-based marketing program to help their sales reps close their top three accounts. As part of this, they needed a way to personalize content at scale to drive awareness of MongoDB at these accounts. Using a combination of custom microsites for each account and Sales Streams they’ve seen huge wins. Most notably, a 25 percent increase in engagement and their reps are starting to get new activity and opportunities in their accounts.