Uberflip Featured Hub: hub.moderamidtown.com
About
Mill Creek Residential is a real estate company with strong core values. Leaders in their industry, they focus on building and developing high-quality apartment communities.
Objective: Staying Organized and Engaging
Mill Creek wanted to better organize individual websites (for each community) so that residents and customers engaged with the sites further, found relevant info, and stayed on the site for longer periods.
Solution: Helpful Hubs
Mill Creek used hubs to create an environment for each apartment community. They developed flipbooks with UTM-coded back-links to their website, shareable via email and social. The books featured up-to-date information, virtual tours, and more. Mill Creek also uses these flipbooks to pull in relevant local lifestyle content like information on local sports teams.
The Results
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13 existing hubs
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Boost in Mill Creek’s social media engagement and SEO
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Distinct creative and brand personality for each community
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Users spend a significantly longer time on the website and flipbooks
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Flipbooks drive traffic and contacts to the Mill Creek site
