Uberflip Featured Hub: ideas.stantec.com
About
Stantec is a long-established player in the world of design, committed to bettering the quality of life for communities around the world. They offer services in project management, engineering, architecture, and more.
Objective: Community, Creativity, and Clients
Stantec’s objective was to use content marketing to generate leads and revenue, build a community, and foster creativity and client relationships, which they dub the 3Cs of their brand.
Solution: Stories and Strategies
The company explored new territory by creating an Uberflip hub featuring two primary streams, stories (focusing on culture, values, diversity, and innovation) and marketing strategy (focusing on industry conferences), and promoting them on their site and social.
The Results
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Received about 3,000 item views per month
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Led over 3,200 people to the stantec.jobs page through a link CTA
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Housed three of Stantec’s top seven most viewed items (over 8,000 views cumulatively) across all hubs
Event marketing streams since May 2019
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5700+ total page views
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1900+ item views
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178 CTA conversions
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9.1% CTA conversion rate
