Uberflip Featured Hub: resources.sigstr.com
About
Sigstr is an email marketing platform focused on maintaining consistent brand image and optimizing ROI. Their core values include remaining authentic, putting customers’ interests first, and dreaming / believing big.
Objective: Serving All Users Better
Sigstr’s objective was to strengthen their marketing strategy and efforts, ensuring that existing customers and prospects had a customized content experience that suited their needs and goals.
Solution: A New Secret Weapon
The company explored persona-based marketing strategies to tweak the user experience for each visitor. Meanwhile, on the email marketing side, they used tailored CTA team signatures to garner clicks and conversions. Sigstr calls this strategic combo their “new secret weapon” and from the results it’s easy to see why.
The Results
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500+ email signature banner click-throughs
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Over $2 million ARR influenced
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First touchpoint for 15 closed / won deals
