Uberflip Featured Hub: hub.associaonline.com
Associa focuses on delivering unsurpassed management and lifestyle services to communities worldwide and is a nominee for this year’s Best Marketing Campaign award. The team had a few goals, one being to develop a way to help the sales team generate leads from other sources beyond cold-calling and on-site events. They also wanted to illustrate thought leadership and promote Associa’s network of experts while keeping current clients engaged. Finally, their goal was to empower HOA boards to make their communities better through practical, actionable ebooks with information needed to build better communities. As a result, in its first full year of execution in 2016, Associa’s Ebook Program generated over 1,000 leads and in its next year, it generated over 2,000 leads. As a result of ebook exposure, Associa team members have been featured in industry publications, events, and webinars to showcase expertise.