Uberflip Featured Hub: learn.perkuto.com
Perkuto is the leader in MarTech and Marketo consulting and nominee for this year’s Best Marketing Campaign award. The team at Perkuto were looking for a way to educate their target audience about GDPR—key points of the legislation, requirements for compliance as well as provide shameless plugs for Perkuto’s GDPR readiness programs. They focused their campaign on content audience, content voice, content experience, creating micro-topics, balancing gated and non-gated content, and content diversity. As a result, their campaign extended beyond their original plans and the results far exceeded expectations. Besides earning a reputation as the “GDPR experts” and receiving countless comments from marketing operations professionals (and competitors!) that “everything they know about GDPR they learned by reading Perkuto’s content” the series also had impressive quantitative results.