Uberflip Featured Hub: arts.blackbaud.com
Blackbaud provides fundraising software, fund accounting, and complete fundraising management solutions and is a nominee for this year’s Best Marketing Campaign award. The Blackbaud team was looking for a way to revitalize their Blackbaud Raiser Edge NXT email campaign, that focused on educating arts and cultural fundraisers on Blackbaud’s sophisticated, cloud-based fundraising platform and its intuitive user experience. Over the past year, the team worked to combine email marketing with Uberflip nurture streams. The final email copy was turned into blog posts and published in an Uberflip Stream. As a result the landing page alone has seen over 1,000 views and 48 unique member engagements. On top of that, leads that engaged with the email campaign saw an average 28 percent opportunity-to-deal conversion rate based on multi-touch influence reporting in Brightfunnel.