Uberflip Featured Hub: hcpresources.medtronic.com
Anne Murphy is Medtronic’s Principal Marketing Operations Specialist and a nominee for this year’s Marketer of the Year award. Anne and her team were looking for a way to create impactful digital experiences for their customers, help the business leverage content more efficiently and effectively, and scale quickly across the business. Over the past year Anne has been working with a variety of departments to successfully launch “Healthcare Professional Resources” to their customers. With the capabilities and agility provided by Uberflip, their internal partners quickly embraced Healthcare Professional Resources, and the hub became central to their digital marketing campaigns, and even exceeded the number of expected campaigns. As a result, Medtronic internally implemented five hubs across three regions.