LeadMD has helped more than 3,000 high growth and enterprise companies succeed through sales and marketing strategy coupled with actionable tactics. They’re also a nominee for this year’s Service Partner of the Year award. The team at LeadMD was looking for a way to provide clients with content marketing strategies to effectively influence buyers. Over the past year, LeadMD built a full path attribution model utilizing Bizible to provide live-time reporting tying content marketing into revenue acceleration. As a result, the deployment is continuing to fuel innovations on attribution modelling for the agency as their customer base continues to drive deeper insights into content performance and measurement to revenue.
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