SmartAcre is a nominee for this year’s Best Marketing Campaign award.The team at SmartAcre were looking for a way to create an industry-leading, 2018 State of the Third-Party Logistics Industry report that was optimized for SEO, driving high-value traffic to their site and increasing PPC conversions through a thought-out and cohesive conversion path. Over the past year they have been using the “topic cluster” methodology of creating a comprehensive “pillar page” that links to and from more specific “subtopic” pages, covering specific opportunities outlined in the SOI report, they designed and developed the 2018 State of the Third-Party Logistics Industry report as an ungated resource for the first time. As a result, within 52 days of launching the PPC campaign, the 2018 State of the Third-Party Logistics Industry ads generated 115 conversions. In a year over year comparison, PPC click-through-rate increased 3x, conversions increased 3x, and cost-per-acquisition decreased 52 percent.
