GreenSky, Best Marketing Campaign

July 6, 2018

Uberflip Featured Hub: resources.greenskycredit.com

Greensky provides technology to banks and merchants to make loans to consumers for various purposes and is a nominee for this year’s Best Marketing Campaign award. The team at Greensky were looking for a way to set out to create a Master Level series of classes taught by industry experts in sales, marketing, operations, and finance. The goal for the Greensky Home Improvement MasterClass was to drive engagement, create awareness, positively influence their pipeline, and generate new revenues. Within two days of starting the project, they had developed their plan of action with Uberflip as its main component. As a result, the MasterClass influenced pipeline and created awareness through 9,613 MasterClass Content Page Views, 3.6 percent conversion rate on MasterClass Content, and 728 page views for the on-demand version of the MasterClass One in the past six months.

 
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