Featured Uberflip Hub: hub.currentbyge.com
As a Content Experience Explorer (EXPY) Award nominee, Tracy is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Tracy has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn her own hard-won insights on how she’s improving the way content is experienced.
How We’re Putting the Content Experience First
At Current, powered by GE, it’s lead generation, personalization, and sales enablement. You name it, we've done it with Uberflip.
Using the Content Experience to Establish Meaningful Relationships
We are building a repository of rich content to satisfy the multiple information needs of our customers, whether they are end customers or our channel partners. This results in greater engagement and understanding of the value Current brings to them.
Creating Amazing Content Experiences Along the Entire Journey
We use a variety of mechanisms to ensure internal audiences know what content is available for their use, including LinkedIn Elevate and our own internal "Eddie" platform to amplify content in social channels. We even built a custom Sales Playbook Hub in Uberflip to showcase a number of content pieces and other information critical to the success of sales.
Future Explorations in Content Experience
In the future, we’re leveraging site personalization to further enhance the unique experience of working with Current and to increase our lead generation. We’re also amping up our video content to leverage this powerful medium.