Featured Uberflip Hub: learn.revinate.com
As a Content Experience Explorer (EXPY) Award nominee, Carrie is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Carrie has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn her own hard-won insights on how she's improving the way content is experienced.
Putting the Content Experience First
At Revinate, I have lead the way at my organization in terms of optimizing PDF design for an on-screen flipbook experience. Gone are the days where people download and print out PDFs. We need to make it easy for prospects and customers to engage with our content on their screens!
Using the Content Experience to Establish Meaningful Relationships
My content is all about making my prospects and customers better at their jobs. If they buy from us, great! But my job is first and foremost to be an educational resource that consistently provides value. This means taking a buyer-centric approach to web design and copy too. It's not about me. It's about the buyer!
Creating Amazing Content Experiences Along the Entire Journey
I leverage different Uberflip Marketing Streams for different purposes. On the connected hub, we have content primarily focused for anyone in the hospitality industry, including, ideally, our prospects. We have separate Streams for sales support, upsell, and customers that you can only reach with the correct link, and we use email campaigns to promote this content to the right audience. Our sales and customer service teams also use the Uberflip Google Chrome extensions to send content to prospects and customers, based on what’s appropriate for the conversations they’re currently having.
Future Explorations in Content Experience
In the future, we'll be looking to further optimize our PDF design for the Flipbook screen experience. I also think an online email marketing certification course and a digital customer conference for upsell could be interesting routes to take with our particular audience. And lately, I've been experimenting with podcast-style webinars, which take much less time to produce, allowing us to scale our efforts while still delivering value to the audience.