Featured Uberflip Hub: resources.syspro.com
As a Content Experience Explorer (EXPY) Award nominee, Melanie is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Melanie has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn the hard-won insights of how she's improving the way content is experienced.
Putting the Content Experience First
At SYSPRO Canada, we’re focused on lead generation and content marketing.
Using the Content Experience to Establish Meaningful Relationships
We’re leveraging content experiences to establish relationships by having dedicated streams that correspond to our personas, our industries, and business topics. Serving up the right content at the right time is critical.
Creating Amazing Content Experiences Along the Entire Journey
The content that we have created in Canada and our resource hub specifically has influenced others in the SYSPRO landscape. We have been told that our content library is very impressive in concept and content. We continue to add thought leadership collateral on a regular basis that drives our influence.
Future Explorations in Content Experience
Right now and in the near-term future, we are still looking to perfect our lead scoring and content triggers to deliver the right qualified leads to sales, at the right time.