Featured Uberflip Hub: staplesbizsolutions.ca
As a Content Experience Explorer (EXPY) Award nominee, Dave is recognized as a marketer who takes the concept of content experience from beyond buzzword, to proving its impact on revenue. By focusing on the content experience for prospects and customers, Dave has proven to be an innovator who, with experience, talent, and skill, has advanced the practice of content marketing. Read on below to learn his own hard-won insights on how he's improving the way content is experienced.
Putting the Content Experience First
At Staples, we’re focused on creating customer-centric content that can be used to engage our target audiences at all stages of their customer journey with us.
Using the Content Experience to Establish Meaningful Relationships
We completed full persona research and buyer journeys on all personas and built a content strategy based on that work.
Creating Amazing Content Experiences Along the Entire Journey
Our content is developed to be used in multiple places: on a resource center, in nurture streams, in content syndication programs, and for sales enablement. Every piece does more than one job.
Future Explorations in Content Experience
In the future, we’re exploring more mobile-first content and more interactive quizzes and assessments to capture lead info in a more engaging format.