ATB Financial, Best Content Experience

June 26, 2019 Laurie Piltz

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One of Alberta’s largest financial institutions, ATB is recognized as the premier bank in Alberta for helping entrepreneurs start their businesses. They believe in helping people understand what banking can make possible. 

Objective: Enhance Learning

ATB Financial wanted to enhance learning about banking for Albertan individuals. Their primary goals were to double their traffic,  improve the experience, and increase engagement.

Solution: Key Categories for Personas

Since ATB began working with Uberflip, there has been a notable improvement in user experience. Viewers are able to easily find relevant information specifically for them, sorted into key categories for personas including entrepreneurs. This has also helped guide users from gated pieces of content into smaller pieces, serving as an entry point. 

The Results

From JanuaryApril 2018 to JanuaryApril 2019

  • Page visits increased by 332% to nearly 160,000 for articles

  • Bounce rates decreased by 24.1% and exit rates decreased by 12.7%

  • Since launching they now feature 400 articles, 150 flipbook PDFs, and have had 35,000 PDFs downloaded and 152,000 flipbook views

Previous Nominee
Rogers Communications, Best Content Experience
Rogers Communications, Best Content Experience

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CrowdRiff, Best Content Experience