Uberflip Feature Hub: access.parexel.com
About
Parexel provides a suite of biopharmaceutical services to help clients across the globe transform scientific discoveries into new treatments.
Objective: Provide Most Engaging Digital Content Experience
Parexel wished to provide the most engaging digital content experience to target audiences in order to promote conversions and marketing pipeline.
Solution: Collaboration with Uberflip Teams
Parexel collaborated with the Uberflip Customer Success and Support teams to employ two APIs that enabled embedding of selected streams. They developed a CMS interface where content editors could configure, stream, and include high-value content, which drives user engagement and conversions.
The Results
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Improved user experience and depth of content available
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Reduced the need for users to access multiple hubs in order to find relevant content
