Uberflip Feature Hub: access.parexel.com
Parexel provides a suite of biopharmaceutical services to help clients across the globe transform scientific discoveries into new treatments.
Objective: Provide Most Engaging Digital Content Experience
Parexel wished to provide the most engaging digital content experience to target audiences in order to promote conversions and marketing pipeline.
Solution: Collaboration with Uberflip Teams
Parexel collaborated with the Uberflip Customer Success and Support teams to employ two APIs that enabled embedding of selected streams. They developed a CMS interface where content editors could configure, stream, and include high-value content, which drives user engagement and conversions.
Improved user experience and depth of content available
Reduced the need for users to access multiple hubs in order to find relevant content