Uberflip Feature Hub: resources.tabbank.com
About
TAB Bank is committed to helping their clients with success through their banking needs.
Objective: Reach and Impressions
TAB Bank’s goal was to reach a specific referral partner network within one organization, as well as to increase impressions leading up to an annual event they sponsor.
Solution: Increased Attention Using Theme
Using a comic book theme, the team at TAB Bank created characters, storylines, and imagery that leveraged their brand. These increased attention to their email, direct mail, and social media campaigns.
The Results
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Increase in brand recognition with a larger audience
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50% increase in referral customers from the campaign
