Uberflip Featured Hub: mheducation.com/highered/ideas
About
McGraw-Hill is an educational publisher, using learning science to guide their work and their commitment to improving education and educational outcomes all over the world.
Objective: Online Overhaul
McGraw-Hill wanted to do a complete overhaul of their online content experience for instructors and students at McGraw-Hill Higher Education and provide a centralized location for content for internal teams and external customers.
Solution: Personalized Experience
McGraw-Hill took a multi-pronged approach to working towards meeting their goals. In order to revitalize and relaunch their current online experience they sought out a vendor who could provide turnkey solutions, API integration, key website partnerships, and brand support to scale content needs. Uberflip was selected as the ideal partner for McGraw-Hill. A key aspect to revamping their hub included a new design and aesthetics, auditing their current content, and creating customer segmented streams, all leading to a new customer web experience.
The Results
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Since launching, the team was able to publish over 70 new pieces of content
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Improved planning of marketing campaigns
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Positive feedback from internal and external customers
