Uberflip Featured Hub: resources.gtt.net/sd-wan
GTT Communications owns a global Tier 1 internet network and provides cloud networking services.
Objective: A Complex Campaign for Real Results
GTT set out to execute (in under one year) a complex demand gen campaign that would generate new leads while also helping them stand out from their competitors. They also wanted to develop an integrated strategy for brand awareness and organic growth.
Solution: A New Kind of Campaign
With Intelligent Demand, Uberflip, and Marketo, GTT created a personalized content experience in a modern, user-guided environment boosted by marketing automation. The “Big Telco” campaign entailed a series of digital shorts and engaging content that would live in a modern, user-guided content environment.
- Significant increase in ROI after just nine months in market
- Overall campaign drove above-benchmark MQLs for GTT, with content engagement metrics indicating that the hub was a significant driver of prospect engagement and revenue
- Large percentage of target accounts engaged Significant ROI on cost per closed won
- Content performance metrics provided clear strategic direction for further content development